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Would you stay somewhere without seeing your room first?

This is a true story and lesson in the importance of good photography. A long time ago someone called looking for lodging in Joseph, Oregon. We were full that weekend and I referred him to another Joseph Oregon bed and breakfast. “Oh, I won’t stay there,” he replied. “They don’t have pictures of their rooms on the website and I’ll never stay where I can’t see the room first. The Bronze Antler Bed & Breakfast has great room photos which is why I picked your inn.” I thanked the caller and made another suggestion to a bed and breakfast in Enterprise, Oregon, and made a mental note to talk to the Joseph, Oregon lodging about their website photography.

Even though it was just one person, it got me to thinking about the importance of good photography, Would you stay somewhere unless you could see your room first? Our goal here in Joseph, Oregon is to ensure that our photography is current and accurately reflects what you’ll see during your Eastern Oregon vacation.

Most of our photography is done by Marcus Berg. Marcus has his own company, Unique Angles Photography, based in Keizer, OR.  He periodically visits the Bronze Antler Bed & Breakfast to update our photos when we’ve made some changes to our rooms. Most recently, he was here to document the new look for our Chief Joseph Mountain Room. I just wish it had been a little closer to summer. If you look carefully at the room photos on the website, you’ll see quite a bit of snow on the Wallowa Mountains in the distance!

Here’s an example of a “before,” “intermediate” and “after” shot:

older photo of Chief Joseph Mountain Room at the Bronze Antler Bed & Breakfast in Joseph OregonThis is the “before” image of the Chief Joseph Mountain Room that dates from 2001 when we first opened the bed and breakfast.  It’s not a bad photo per se–but there’s definitely room for improvement.  Some notes: Birds eye view isn’t realistic (who sees a room from the ceiling?).
Light scatter from windows.
Lighting is uneven (single source).
Lack of warmth, drama, interest.

 

Here’s the “intermediate” image Marcus took in November 2008.
Chief Joseph Mountain Room at the Bronze Antler Bed & Breakfast by Unique Angles Photography
What’s fixed here?  Camera angle is more appropriate to human eye.  Clutter removed from flat surfaces.  The bed is more of a suggestion rather than a dominant element (“Everyone knows what a bed looks like,” says Marcus).  Lit candle, sherry & chocolates draw the viewer into the photo.  Lighting from multiple sources creates warmth and depth of field. The robe hanging in the bath shows the viewer that there’s more going on behind the image.  The pillow in the chair echos the blue color of the tray on the bed.

And here’s how the Chief Joseph Mountain Room looks today, and Marcus’ image of it from December 2017.

Chief Joseph Mountain Room at the Bronze Antler Bed & Breakfast in Joseph Oregon

Chief Joseph Mountain Room

Some furniture items are changed, but the bed frame is the same, just in a different location in the room. But notice in this photo that you can actually see what’s outside of the window. In the previous photos, you had an idea that there’s a window in there, but there was no image of what’s outside. We’ve also added multiple photos on the Chief Joseph Mountain Room webpage so the viewer gets a good idea of the room from different angles plus more detail about the adjoining bathroom.

The Lesson is see your room first:

“Pictures say a thousand words” and it’s definitely true in the lodging industry.  Innkeepers who don’t pay attention to the quality of photos on their websites are asking for problems.  We’ve had guests who’ve told us they chose the Bronze Antler Bed & Breakfast because of our website content and photography.  We’ve also had guests who’ve stated that they would not stay at a bed and breakfast if they could not see photos of the rooms on the website before booking their reservation.

Can you see yourself enjoying this lovely guestroom? Would you stay somewhere without seeing your room first? We hope you’ll click on “RESERVE NOW” and visit one or all of our guestrooms in person!